The Trade Desk: Real-time Ad Bidding in the Cloud with AWS Global Accelerator

Learn how The Trade Desk built a global, real-time ad bidding system on AWS without having to implement major architectural changes, thanks to its use of AWS Global Accelerator. The Trade Desk processes millions of messages per second while keeping latency low, and can scale to handle many gigabits of data per second on the back end. You’ll also learn how the company uses Amazon S3-backed Vertica with Eon Mode for long-term storage and analytics with petabytes of data.